Benefits of Business Networking
Networking in its simplest form, means talking to people, making connections and creating rapport to grow ones circle of influence. Networking is not a one sided phenomenon; it requires a mutual relationship.
Business networking should focus the attention on growing your organization and developing two-way dialogues that have benefits to all parties involved.
Here are a few benefits of business networking by Susan Ward:
- New contacts and referrals – The most obvious benefit of networking is to meet potential clients and/or generate referrals which you can then follow up on to hopefully add to your client base. Networking can also help you identify opportunities for partnerships, joint ventures or new areas of expansion for your business.
- Visibility – You need to meet and communicate with potential clients and business partners on a regular basis to maintain your business relationships. Attending business luncheons and other networking events raises your personal profile and can help keep you front and center in the minds of the right people.
- Staying current – In an ever-changing business climate it is important to keep up with the target market conditions as well as overall trends in your industry. Knowing the market is the key to developing a successful marketing plan. Attending seminars and networking with your peers and business associates on a regular basis will help you stay current.
- Problem solving – In addition to the potential of increasing your business you can often find solutions to your own business problems or needs by networking. For example, if your business needs the services of a bookkeeper, accountant or lawyer you may find the ideal candidate via networking, or if your business needs equity financing for start-up you may be able to find an angel investor or venture capital through networking channels.
- Sharing knowledge and experience – Networking is ideal for expanding your knowledge by taking advantage of the viewpoints and prior experience of others. If for example, you are thinking of getting into the import or export business you may be able to get some valuable advice from someone else who has done similar business internationally. Taking advantage of the experiences of others before you invest time and money in a particular venture can be invaluable.
- Confidence and morale – Most business people are optimistic and positive. Regularly associating with such people can be a great morale boost, particularly in the difficult early phases of a new business. If you are not naturally outgoing, regularly meeting new people can also boost your confidence and on a personal basis you may form new friendships with like-minded people.
The purpose of business networking is to increase business revenue – one way or another. The thickening of the bottom line can be immediately apparent, as in developing a relationship with a new client, or develop over time, as in learning a new business skill.